About Us

Welcome to The Latest Craze, Clarksdale’s home for high-quality custom apparel for over 40 years! We take pride in being part of this community and crafting unique, high-quality shirts that represent your vision.

Originally established in Clarksdale, Mississippi over 30 years ago, The Latest Craze has served the community with dedication and craft. In 2019 the shop faced the challenges and with the onset of COVID-19, and had to close. In 2022, under new ownership, we proudly reopened our doors, refreshed our equipment, and upgraded every aspect of our operations to ensure the finest quality in custom apparel.

Today, we combine decades of tradition with state-of-the-art technology to deliver the best in personalized clothing. Whether you’re looking for custom t-shirts for a special event, business branding, or unique designs, we’re here to make it happen. With our newly revamped production capabilities, we can create up to 400 shirts daily—each crafted with care, precision, and a commitment to quality.

Thank you for being part of our journey. We’re excited to keep bringing The Latest Craze in style to Clarksdale and beyond!

Reach out anytime for partnership inquiries or any special requests! 

Dawson and Rodney